Business Storytelling

This course has no current classes. Please join the waiting list.

Business Communication. Sharpen your communication skills.

This business communication course will teach you how to harness the power of a good story to influence colleagues, team members, clients and customers, stakeholders, sponsors and funders. Use stories to tap into their imagination and interest and translate facts and case studies into exciting concepts they can identify with. This intensive business communication course is packed with easy to apply techniques, how-to-steps, templates and examples. Discover why organizations across a variety of industries have embraced storytelling – why it works and what it can do for you.

Learning Aims

The learning aims of this business communication course are designed to:

  • Moving people to action: creating compelling stories that engage listeners.
  • Teach you how to tailor storytelling to special circumstances.
  • Show you how to craft and polish a story.
  • Assist you in understanding what to do about data.

Learning Outcomes

On completing this business communication course participants should be able to:

  • Create compelling stories using a range of practical methods and best practices.
  • Share your story in a range of circumstances using different media.
  • Keep stories fresh and engaging.
  • Bring storytelling into work: understanding the best context and most effective use of stories in your organization.

Course Content

This business communication course will cover the following content:

  • Expanding and contracting your story.
  • Getting comfortable telling stories.
  • Moving stories into multiple media.
  • Incorporating storytelling in your organization.

Intended Audience

  • This business communication course is suitable for team leaders, managers and senior managers who are looking to develop their storytelling techniques. It is suitable for those employed within all sectors including Not-for-Profits, Charities and Community Groups.

Delivery Style

  • This business communication course will be delivered as an interactive workshop. Participants will have the opportunity to ask questions and have them answered by an experienced facilitator.

WEA Hunter offers a wide variety of Lifestyle & Leisure courses at various locations throughout Newcastle and the Hunter Region.
Course enrolment must be accompanied by a fee; we are unable to hold places for people or accept deposits on Lifestyle courses. Once enrolment is completed students will receive a course confirmation either in writing or by email. This course confirmation constitutes a receipt.
Please check your confirmation letter to ensure you have the correct time, date and location of your course as well as any necessary requirements. There is a room directory located at each venue directing you to your classroom. Vending machines are located at both Laman & King street venues and parking fees will apply.
Please visit to read our Fee, Withdrawal and Refund Policy. This policy outlines your options for situations where WEA Hunter or WEA Coast cancels a course, or where you are unable to attend the course you have enrolled in.
Please contact one of our friendly staff if you have any enquiries or need to make any changes to your enrolment.
It’s your time…enjoy it!